Nexon leveraged Discord’s Video Quests to promote the launch of The First Descendant Season 2.
Results
Overview
By leveraging Discord’s innovative Video Quest format, Nexon successfully drove awareness and anticipation for The First Descendant Season 2. The campaign provided an engaging and accessible way for both new and existing players to discover, explore, and immerse themselves in the game.
Objective
Nexon turned to Discord to drive engagement for The First Descendant, its new MMO looter shooter, around the launch of Season 2. Nexon’s goal was to drive awareness and excitement by reaching both dedicated fans and a broader high-affinity gaming audience.
Solution
Nexon partnered with Discord to launch a Video Quest campaign spotlighting the Season 2 trailer. By offering a reward exclusive to Discord, Nexon incentivized players to participate and share the Quest with friends. The campaign successfully re-engaged existing players while attracting in new ones, providing a seamless introduction to the world of The First Descendant and its highly anticipated new season.
Results
The campaign delivered outstanding results, demonstrating high engagement and strong community interest:
- Over 1M Video Quest completions with an impressive ~11% click-through rate (CTR).
- Achieved an 87% video completion rate — players who watched the entire video after accepting the Video Quest — showing strong interest in the Season 2 trailer.
- 10% extra impressions generated through Quest social features, with players sharing via chat or discovering the Quest through Discord Quest Home.
