The Finals SUCCESS STORY
overview
Set in the future, THE FINALS is a free-to-play, online multiplayer game where players are contestants in a digital game show where they battle it out in virtual maps based on real-world locations. THE FINALS offers an unparalleled competitive experience in fully destructible environments, where contestants compete for fame, fortune and the favor of generous seasonal sponsors.
problem
Embark aimed to engage their existing player base to build excitement, awareness and gameplay for season 2 of THE FINALS.
solution
THE FINALS partnered with Discord to launch the Skill Issue Quest which tasked players to stream 15 min of THE FINALS to a friend. By completing the Quest, players would earn an exclusive in-game reward called the "Skill Issue Set," which would quickly become a highly coveted item by the community.
Reward
To ensure THE FINALS community got super excited and engaged, Embark designed a Discord exclusive reward, the Skill Issue Set which includes:
- Beanie with Headphones
- Skill Issue Sneakers
- Skill Issue Blackout Tattoo
- Skill Issue Slacks
- Skill Issue Tank
- Attention Grabbers Sticker
RESULTS
Discord exploded with millions of players completing the the Skill Issue Quest — driving an overall increase in game sessions, streaming on Discord, and new players joining the THE FINALS Discord community.
results
- players joined the Quest
- of players that completed the Quest were lapsed or new
- new server members