To support the launch of SUPERVIVE, Theorycraft Games teamed up with Discord in a comprehensive partnership, including integrating Discord’s Social SDK to enhance social gameplay, and launching a Play Quest to drive discovery, and player growth.
Results
Objective
SUPERVIVE is a MOBA BR meets hero shooter where players jump, glide, shoot, punch, bounce, nuke, spike their enemies in a free-flowing, chaotic battleground in the sky. To support the launch of SUPERVIVE, Theorycraft Games teamed up with Discord in a comprehensive partnership. This included integrating Discord’s Social SDK to enhance social gameplay and launching a Play Quest to drive discovery, engagement, and player growth.
Solution
We partnered to launch a Play Quest that boosted discovery and gameplay for this newly released title. targeting MOBA players, the campaign let players unlock the character Crysta just by diving into a 15-minute play session. Players could complete the Quest on PC, Playstation, and Xbox.
"Discord Quests allow us to reach our audience where they're most receptive, offer them real value, and then directly connect those interactions back to the outcomes we care most about." - Alex Goepfert, Head of Marketing for Theorycraft.
Results
The SUPERVIVE Quest campaign delivered exceptional results, demonstrating how Quests effectively drive game discovery and player engagement:
- 45% increase in player count week of Quest
- +48% of Quest participants were new SUPERVIVE players
By leveraging Quests, Theorycraft was able to find new players for their game and reignite lapsed ones. Building on this success, our teams are already exploring a new campaign to keep the momentum strong and fuel even more excitement.
