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FRVR launched the first ever “in-game” Quest which required players to complete in-game objectives to unlock an in-game reward.
Results
Overview
Krunker Strike, developed by FRVR, is a fast-paced multiplayer first-person shooter game integrated as an "Activity" on Discord. Up to 12 players can join a voice call to play together, enjoying real-time battles and a diverse array of weapons and locations.
Objective
FRVR aimed to boost awareness of their game and find new players among, along with increasing engagement from existing players.
Solution
FRVR partnered with Discord to implement an "in-game" Quest through direct API integration with Krunker Strike. Players were required to complete a specific in-game objective: win 5 multiplayer battles.
Reward
Upon completion, players earned an in-game reward—the Methane mask—which can be equipped on their in-game character.
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Results
Over 300,000 Discord players participated in the Krunker Strike In-Game Quest, leading to a 33% increase in player count during the first week of the campaign. Notably, more than 90% of Quest participants were either new or lapsed players.
