To support the launch of Dune: Prophecy, Max teamed up with Discord to launch the first ever Video Quest to drive awareness and engagement for the TV series.
Results
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85%
Video completion rate
100%
Reward redemption rate
Objective
Max aimed to build excitement and drive awareness for its highly anticipated TV series Dune: Prophecy, engaging audiences and creating buzz ahead of the premiere.
Solution
Max partnered with Discord to launch the first-ever Video Quest, featuring a 2:38-minute trailer that captivated users and achieved exceptional engagement.
Users who completed the Quest unlocked an exclusive Dune: Prophecy avatar decoration inspired by an iconic series landmark, sparking excitement and generating earned media as fans showcased their rewards.
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Results
- Reached an 85% VCR, highlighting exceptional audience interest and attention.
- Rewards claimed at a 100% redemption rate.
- Generated significant earned impressions and click-through engagement, amplifying visibility and campaign impact.
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